Personalizing the conversation: why age matters
Posted in 1:1 Marketing, customer interaction, individualized marketing, one to one marketing, personalized marketing on Feb 20th, 2009
Everybody gathers age data, partly because it’s a relatively easy piece of information to get. Most people will tell you how old they are - or at least what age range they fall into. But many businesses and organizations don’t really do much with the information once they have it - or they use [...]
