Behavior vs. Emotion: What It Means For Market Segmentation
Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, marketing, marketing budget, marketing innovation, one to one marketing, personalized marketing, social branding, social marketing, spur communications on Oct 27th, 2009
Personas defined by personality types form the basis of most market segmentation efforts. This has been the case since the late 1970s. In their defense, they are helpful for reaching a particular psychophic profile — when you need to show what I believe and how I look. However, the use of personas has sprawled into [...]
