Posted in SPURspectives, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, individualized marketing, marketing, network, social branding, social marketing, social media, social network, spur communications on Apr 6th, 2010
Webinars are now a publishing mainstay. There are plenty of top 10 lists on the mechanics of hosting a webinar. This post isn’t about the mechanics it’s about quality. Why quality? Because supply and demand have long since caught up with the ubiquity of webinars and now we have choices. There are enough high quality [...]
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Posted in SPURspectives, Uncategorized, branding, community, consumer engagement, consumer perception, customer engagement, donor engagement, follower, leader, marketing, marketing innovation, social marketing, social media, social network, spur communications, tribes, twitter, web on Dec 8th, 2009
Did you ever go on a campout? Do you remember telling stories around the campfire? Could you tell one of those stories today? Believe it or not, most people can. That story that you heard once or twice as a child is a vivid memory that can be recalled and retold. That’s pretty powerful. So, [...]
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Posted in SPURspectives, Uncategorized, branding, community, customer engagement, customer interaction, follower, lifecycle, marketing, marketing innovation, network, social branding, social marketing, spur communications, web on Nov 10th, 2009
I’ve been seeing a lot of portfolios lately. The downturn in the economy has created an unfortunate upturn in the number of folks looking for work. My wife and I were talking the other day about all the portfolios we’d seen and came up with this list of tips that might help in your job [...]
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Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, marketing, marketing budget, marketing innovation, personalized marketing, social marketing, social media, social network, spur communications on Nov 5th, 2009
It seems like a silly question — do your customers take you seriously? But it’s one you may want to ask yourself. What would you gain if you were taken more seriously than now? Would it impact your bottom line? Your career? Your general happiness?
If you are out selling or are busy marketing your company’s [...]
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