Hunters vs. Farmers: Why Mother Nature Separates Sales and Marketing
Posted in CRM, SPURspectives, branding, customer engagement, customer interaction, customer relationship management, donor engagement, financial services, fundraising, leader, lifecycle, marketing, social media, social network, spur communications on Sep 10th, 2009
Does your organization combine sales (or development) and marketing into one group? Every time I see the two functions combined in one department, group, or reporting structure, it ends up being trouble. Why? I think it’s because the jobs are related but the goals, functions, and people who perform them are so different that they [...]
