Killing Your Brand With Silence
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer interaction, donor, donor engagement, follower, fundraising, leader, marketing, network, non profit, nonprofit, social marketing, social media, social network, spur communications, twitter on Feb 16th, 2010
I know of a small college that was just bumping along. It wasn’t getting bigger or smaller. It just existed — the poor stepchild of the big school down the road. Then the small school hired a new leader. The new leader was a dynamic fundraiser and high profile public figure. The school grew and [...]
