Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, donor engagement, leader, marketing, network, social branding, social marketing, social media, social network on Jun 15th, 2010
Do you know your strengths and weaknesses? It seems like a simple enough question — pretty straightforward. We all know where we excel and where we come up short. Don’t we? Of course most of us can make at least a short list of a few things we do well, but we tend to dwell [...]
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Posted in community, consumer behavior, consumer engagement, customer engagement, customer interaction, follower, investment, marketing, marketing innovation, network, social branding, social marketing, social media, social network, twitter, web on Apr 14th, 2010
I need your input to help solve a thorny problem. A friend of a friend has built a successful business. His organization has an excellent territory sales force that required a sizable investment to create. It is an extremely valuable asset. The problem: A new salesperson is suddenly having tremendous success selling through social media [...]
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Posted in branding, community, consumer behavior, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, donor, donor engagement, economic recession, investment, marketing, marketing budget, marketing innovation, network, spur communications, SPURspectives on Mar 29th, 2010
Shell shocked by the current recession, some businesses are resorting to extremes. Several large businesses recently told me that they are simply doing no marketing at all this year. They’d like to be called in November so that we can plan for 2011. Seriously, call me next year? Other businesses are seeing the downturn as [...]
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Posted in community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, leader, lifecycle, marketing, spur communications, SPURspectives, transformation on Jan 13th, 2010
We all get stuck from time to time. The current economy isn’t helping matters. I think situational depression is a pretty big contributing factor that helps to make us stuck. Being stuck has a snowball effect — it starts down the hill and just builds. It can eventually be consuming. So, how do you stop [...]
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Posted in 1:1 Marketing, branding, community, consumer behavior, consumer engagement, consumer perception, customer interaction, customer relationship management, donor engagement, follower, leader, marketing, marketing budget, marketing innovation, network, personalized marketing, social marketing, social media, social network, spur communications, SPURspectives, Uncategorized on Nov 11th, 2009
Do you know who your best customers are? My best customers are the ones who routinely buy what I sell. Now that sounds simple doesn’t it? Well, it is and it isn’t. There are a lot of customers who buy what I sell and probably the same is true for you. But how many of [...]
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Posted in branding, community, consumer behavior, customer engagement, customer interaction, follower, lifecycle, marketing, marketing budget, marketing innovation, network, spur communications, SPURspectives, Uncategorized on Oct 5th, 2009
I met with a client the other day that was doing everything right. They had a laser like focus on their market. They had effectively positioned themselves in a leadership role. Their marketing was personal, relevant, compelling, and even cost effective. They were getting great results and making lots of money. Their life was all [...]
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Posted in branding, CRM, customer engagement, customer interaction, customer relationship management, donor engagement, financial services, fundraising, leader, lifecycle, marketing, social media, social network, spur communications, SPURspectives on Sep 10th, 2009
Does your organization combine sales (or development) and marketing into one group? Every time I see the two functions combined in one department, group, or reporting structure, it ends up being trouble. Why? I think it’s because the jobs are related but the goals, functions, and people who perform them are so different that they [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, fundraising, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social marketing, social media, social network, spur communications, SPURspectives, tribes, twitter on May 13th, 2009
We all like to feel in control and hate feeling controlled. Most of us have learned that it is disastrous to try to control other people. Free will is part of what makes us human. When we encounter the human Rock of Gibraltar — someone so stubborn they simply will not budge — it is [...]
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