Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, follower, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, seth godin, social branding, social marketing, social media, spur communications, transformation, web on Dec 17th, 2009
It must be Christmas time. Here’s a gift from Seth Godin:
His new e-book, “What Matters Now,” is a wonderful grouping of short articles by a bunch of big thinkers. It is just what you need to get your mind working. If you are planning for next year, or nervous about the plans you already made, [...]
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Posted in SPURspectives, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, individualized marketing, leader, lifecycle, marketing, network, seth godin, social branding, social marketing, social media, social network, spur communications, transformation on Aug 5th, 2009
Do you remember doing poorly on a subject in grade school? No doubt your teacher told you that you would have to work harder. So, you learned to toil away for endless hours trying to get better at something that was not your real strength. On the other hand, do you remember being really good [...]
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Marketing guru Seth Godin has us all abuzz about creating and empowering our tribes — our group of like-minded individuals who choose to better the world by following their chosen leader. This is a wonderful idea and I’m happy to participate. Tribes are cool. They empower people to make good things happen and we accomplish [...]
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Spur spends a lot of time talking to our customers about their market differentiators or competitive advantage and how to engage customers on an individual level. In a great post on Seth Godin’s blog called, “Your Competitive Advantage,” he talks about how competitive advantage is created and how we view it to make choices. As [...]
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I read a blog post this morning from one of my favorite marketing minds, Seth Godin, titled “Creating stories that resonate.” Seth always discusses that consumers buy stories, not products or services. They want to be a part of something that they feel strongly for. This post reiterates this theory.
In the post, Mr. Godin says, [...]
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