Posted in 1:1 Marketing, branding, consumer engagement, consumer generated content, customer engagement, customer interaction, individualized marketing, one to one marketing, personalized marketing, social branding, social media on Nov 17th, 2008
Spoiler Alert: This post has nothing to do with two headed antelopes (or llamas, if you’ve only seen the Dr. Doolittle of the movies) or talking to animals. It is about connecting with your constituents in health, wealth, and wisdom and a process for building a personal relationship with each of them.
You know, now that [...]
Read Full Post »
Posted in HR Block, branding, consumer engagement, customer engagement, customer interaction, kansas city, marketing, marketing innovation, social branding, social media on Oct 31st, 2008
I have to give credit where credit is due, especially if it’s a hometown, Kansas City company. The article H&R Block Gets Big Buzz through Social Media for Digital Products: How to Test and Pick Channels, published on MarketingSherpa, discusses the H&R Block social marketing strategy to generate awareness for their new digital products. It [...]
Read Full Post »
Posted in branding, consumer engagement, customer engagement, customer interaction, marketing, one to one marketing, personalized marketing, social branding, social media, spur communications on Aug 1st, 2008
What comes to mind when you think of your company’s brand? Is it a logo? Slogan Feeling? Customer service? These are just a few of the requirements for a successful corporate brand.
Walter Landor defined branding as “…a brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction [...]
Read Full Post »
