Posted in branding, lifecycle, social branding, social marketing, social media, twitter on Dec 2nd, 2008
I love this quote, or at least this half of it by David Lloyd George. The entire quote is, “Don’t be afraid to take a big step. You can’t cross a chasm in two small steps.” No one knows this better than Wile E. Coyote. I think it has a lot to say about the [...]
Posted in consumer engagement, customer engagement, economic recession, marketing, marketing budget, social branding, social media, twitter on Nov 19th, 2008
As a young girl in Overland Park, Kansas in 1980-something there’s nothing I wanted more than an Atari. I remember standing in the electronics department at Venture at 95th and Metcalf begging my Dad for the Atari 2600 so we could be cooler than the neighbors who only had the console with lame sports games. [...]
Posted in HR Block, branding, consumer engagement, customer engagement, customer interaction, kansas city, marketing, marketing innovation, social branding, social media on Oct 31st, 2008
I have to give credit where credit is due, especially if it’s a hometown, Kansas City company. The article H&R Block Gets Big Buzz through Social Media for Digital Products: How to Test and Pick Channels, published on MarketingSherpa, discusses the H&R Block social marketing strategy to generate awareness for their new digital products. It [...]
