Thoughts on the intersection of social media and 1:1 marketing
Posted in community, hub, hub and spoke, hubs, network, social media, social media hub, social network, spoke, transformation on Jun 21st, 2011
I am raising my children in a small town. I love that they have some of the same benefits that I had growing up. But, sometimes in a smaller school district, the communication we receive form the school isn’t what it should be. This really hit home when I missed the awards ceremony for my [...]
Posted in banking, branding, community, customer engagement, marketing, network, social media, social network, tribes on Jun 15th, 2011
We’ve all heard the old saying, “Home is where the heart is.” We often love our homes. Some of us swell with hometown pride. I think it’s part of our tribal notion of identity – a coping mechanism that lets us say, “I’m alright.” Underneath it all is our ego. Yes, in reality, home is [...]
Posted in community, consumer behavior, consumer generated content, marketing, social branding, social marketing, social media, social network, Uncategorized, web on Jun 14th, 2011
Posted in customer engagement, marketing, network, personalized marketing, social marketing, social media, social network on May 19th, 2011
I have conversations every day with bankers and financial advisors. A question I often ask is how they market themselves to acquire new customers. My favorite answer from them is, “we’re referral-based – we don’t use marketing.” And, tongue in cheek, I reply, “and how is that going for you?” because I know from published [...]
Posted in banking, community, consumer engagement, customer interaction, donor engagement, economic recession, financial services, follower, insurance, investment, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network on Oct 27th, 2010
Some transactions are pretty straightforward. Take me and shampoo for instance. I’m just another bald Boomer so I have very little vested interest in the shampoo that I buy. I can trust just about any shampoo to do what I need, as long as it doesn’t cause a rash. I understand that a whole lot [...]
Posted in branding, community, consumer behavior, consumer perception, kansas city, marketing, network, personalized marketing, social branding, social marketing, social media, social network, twitter, web on Aug 24th, 2010
The concept of promoting a personal brand has gained a lot of traction as social media have grown. In many respects it’s good for everyone involved. But it’s something I’ve never been comfortable with adopting. I’ve given it a lot of thought and now I think I understand my reluctance. My friend Autom Tagsa wrote [...]
Posted in banking, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, financial services, follower, fundraising, individualized marketing, investment, lifecycle, marketing, network, non profit, personalized marketing, social marketing, social media, social network, twitter on Jul 27th, 2010
Frontline associates are often the most frequent point of human contact provided by an organization. I’m talking about folks like the teller at your bank and the undergrad working the alumni association telethon. They’re the tip of the spear, yet they are also among the least empowered in the organization. Their roles are viewed as [...]
Posted in branding, community, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, follower, marketing, network, social branding, social marketing, social media, social network, twitter, web on Jul 19th, 2010
I spend a lot of time negotiating between two camps of clients — those who want to embrace social media and those who don’t. A lot has been written about the pros and cons for every business sector. The bottom line is it has been around longer than you think and isn’t going away any [...]
Posted in banking, branding, consumer behavior, financial services, fundraising, network, nonprofit, social media, Uncategorized on Jun 1st, 2010
Frequent readers of SPURspectives know that I often write about issues related to investment or philanthropy — two seemingly disparate, yet related subjects. Spur Communications contends that investing and philanthropy are related from a marketing standpoint by sharing similar psychological motivators. Inspiring someone to invest in ensuring they have a better future is a short [...]
Posted in banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, economic recession, financial services, follower, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, spur communications, SPURspectives on May 24th, 2010
The previous post on SPURspectives opened a conversation about three ways to repair the current economic downturn proposing greater cooperation, improved social norms and shared values between the financial services sector and their clients. Granted, this is a very high altitude look at a broad idea. But I think it is important to have a [...]
