Posted in community, consumer behavior, consumer engagement, customer engagement, customer interaction, follower, investment, marketing, marketing innovation, network, social branding, social marketing, social media, social network, twitter, web on Apr 14th, 2010
I need your input to help solve a thorny problem.
A friend of a friend has built a successful business. His organization has an excellent territory sales force that required a sizable investment to create. It is an extremely valuable asset.
The problem: A new salesperson is suddenly having tremendous success selling through social media channels. Social [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Feb 9th, 2010
FINRA recently released their guidelines for financial advisors regarding social media. It essentially opens up the use of social media by financial advisors. This may not seem like good news on the surface to everyone. But if you consider that your retirement is one of the most, if not the single most expensive thing you [...]
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Posted in SPURspectives, branding, consumer engagement, consumer generated content, customer engagement, customer interaction, donor engagement, follower, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, transformation on Dec 23rd, 2009
As the year draws to a close, I have time to reflect on the giant heaps of stuff I have collected throughout the year. (No, that is not a picture of my desk!) I have whitepapers, research reports, position papers, guides, presentations, tools and a whole host of other stuff. Most of it is great [...]
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Posted in SPURspectives, community, consumer engagement, consumer generated content, customer engagement, customer interaction, donor engagement, follower, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, twitter on Aug 17th, 2009
What would you do if you suddenly learned that social media could make your business radically more innovative and competitive? The two most popular, and also polar, schools of thought on social media are that it’s the best thing since sliced bread and it’s the biggest waste of time on earth. But very few folks [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor, donor engagement, follower, fundraising, leader, lifecycle, marketing, marketing innovation, network, non profit, social branding, social marketing, social media, social network, spur communications on Aug 6th, 2009
I recently met with several community benefit organizations that are contemplating some aspect of membership. They’re either making plans to change an existing membership program, are adding memberships, or are scrapping memberships. All of this talk got me wondering about the value of belonging.
What does it really mean to belong? Are there different kinds of [...]
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Posted in SPURspectives, community, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, follower, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, transformation on May 14th, 2009
The skeptics hope that Twitter will fail almost as much as Rush Limbaugh gloats of wanting the President of the United States to fail. Thankfully, most of us know a winner when we see one. So, what is it about that stream of 140 character tweets that we love so much? How can something so [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, fundraising, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social marketing, social media, social network, spur communications, tribes, twitter on May 13th, 2009
We all like to feel in control and hate feeling controlled. Most of us have learned that it is disastrous to try to control other people. Free will is part of what makes us human. When we encounter the human Rock of Gibraltar — someone so stubborn they simply will not budge — it is [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, fundraising, hub, hub and spoke, hubs, individualized marketing, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 29th, 2009
My first acting role was playing Walter Winchell in a 4th grade musical. I had no idea who Walter Winchell was — I was a 4th grader in the 1960s and Winchell was a radio gossip reporter during the 1930s – 50s. Even though my dad was a newspaper columnist and tried to explain it [...]
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Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, insurance, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, one to one marketing, sprint on Apr 22nd, 2009
All of the money making hype about social media has a tendency to overwhelm one of its most powerful uses — customer service. Many of us have heard the stories about Comcast and their use of Twitter to manage customer issues. But there seems to be no end of the folks who aren’t sold on [...]
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There’s a small coastal village on Lake Erie in Vermillion, Ohio that is the best explanation I can find to answer the question: Why does social media matter? This takes a pretty big leap, so please indulge me for a few paragraphs.
This beautiful little village was built at the last turn of the century as [...]
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