Posted in banking, branding, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, leader, marketing, network, social marketing, social network, spur communications on Jul 29th, 2010
I used to skydive. If you haven’t tried it, I recommend it. It’s fun. So when my son told me he and his friends were going skydiving I was O.K. with it. I checked out the airport and club behind his back just to make sure it was fine. After all I am his dad. [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, follower, imitation, leader, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Sep 24th, 2009
I love scuba diving. For me, there is nothing more magical than gliding through a coral forest seeing all of the strange creatures with their exotic colors going about their daily routines. It amazes me how much the activity at a single dive location can change depending on the time of day or night. Just [...]
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Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, insurance, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, one to one marketing, sprint on Apr 22nd, 2009
All of the money making hype about social media has a tendency to overwhelm one of its most powerful uses — customer service. Many of us have heard the stories about Comcast and their use of Twitter to manage customer issues. But there seems to be no end of the folks who aren’t sold on [...]
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