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Tag Archive 'spoke'

This SPURspectives post is part 4 of a series we’ve written on the various forms of social networks. The position that we’ve put forth is there are at least 3 forms in which social networks exist — pools, hub & spoke, and webs. We also think social networks can transform from one form to the [...]

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These days client meetings often begin with an executive telling me, “We need to get in on social media. We have to build our community.” I respond by asking them to tell me about their community. What I’ve found is we all struggle to describe the core structure of communities and how members are supposed [...]

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