Posted in spur communications, twitter on Apr 1st, 2009
Kansas City Fox 4’s Sarah Clark recently talked with Spur’s Paul Miser about Twitter — the microblogging social media site. Check out this light-hearted look at Twitter that aired on Tuesday, March 31 on the 9 p.m. news.
View the entire article here: Twitter: Not Just for Geeks Anymore
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Posted in 1:1 Marketing, consumer engagement, customer engagement, customer interaction, individualized marketing, marketing, one to one marketing, personalized marketing, spur communications on Nov 20th, 2008
In past blog posts we have discussed 1:1 Multichannel Marketing as a strategy to engage customers in individual, personal conversations generated by the use of customer data. Over the past several months, we have seen a tremendous increase in traffic to our website from people searching for 1:1 Marketing which got us thinking. Why are [...]
Posted in banking, branding, consumer engagement, consumer perception, customer engagement, customer interaction, financial services, individualized marketing, kansas city, marketing, personalized marketing, spur communications on Oct 29th, 2008
Have you heard from your bank lately? I mean other than a credit card offer or your monthly account statement? I haven’t heard from mine. I have a personal banker and a banker assigned to my corporate account. I know who they are and they know me. Yet, not a word — the quiet is [...]
Posted in consumer engagement, customer engagement, marketing, marketing innovation, personalized marketing, social branding, social media, twitter on Oct 15th, 2008
Twitter…what a fascinatingly, odd idea. Our agency started participating in this social media phenomenon to see what the fuss is all about. I have to admit, at first I thought it was one of the stupidest ideas I have ever seen…why would I want people to know what I’m doing all the time? So, I [...]
Posted in kansas city, spur communications on Oct 1st, 2008
The Spur Communications new office is located at:
6900 W 80th St, Ste 201
Overland Park, KS 66204
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Posted in CRM, consumer engagement, customer engagement, customer interaction, customer relationship management, marketing on Sep 25th, 2008
I recently received a haircut, a mighty fine one at that, at my local franchised SportClips. I don’t know if you’ve ever been to one of these places, but guys, it is like a sports locker room that plays ESPN on every TV, even the one at your haircut station. It’s amazing. I even enjoy [...]
Posted in 1:1 Marketing, banking, consumer engagement, customer engagement, financial services, individualized marketing, insurance, investment, marketing, one to one marketing, personalized marketing on Sep 16th, 2008
Holy cow! What a whirlwind on Wall Street. Banking, insurance, and investment are plummeting — gold is up. People are taking their money and running for the hills. The ‘cover your anatomy’ mentality is trickling down to markets nationwide. With the economy in such dismal disarray, you may be asking, “why is the title of [...]
Posted in 1:1 Marketing, consumer behavior, consumer engagement, customer engagement, customer interaction, individualized marketing, marketing, one to one marketing on Sep 3rd, 2008
Spur spends a lot of time talking to our customers about their market differentiators or competitive advantage and how to engage customers on an individual level. In a great post on Seth Godin’s blog called, “Your Competitive Advantage,” he talks about how competitive advantage is created and how we view it to make choices. As [...]
Posted in 1:1 Marketing, CRM, branding, consumer engagement, customer engagement, customer interaction, customer relationship management, financial services, individualized marketing, one to one marketing, personalized marketing on Aug 25th, 2008
It’s mainstream now! In this morning’s AdAge article, “More Marketers Want to Get to Know You: CRM Surges as Brands Demand Measurable Results,” authors Michael Bush and Rupal Parekh have brought one to one marketing to the eyes of everyone who peruses AdAge.com every morning.
As we’ve mentioned several times on this blog, the future of [...]
Posted in 1:1 Marketing, consumer engagement, customer engagement, customer interaction, financial services, individualized marketing, marketing innovation, one to one marketing, social branding, social media on Aug 22nd, 2008
We’re all feeling it. The recession, coupled with the slow summer sales are leaving us all with questions floating around in our head. But what can we do to combat these times? In his recent blog post, “What Do You Do When Old Media Vehicles Are Losing Effectiveness And New Media Vehicles Are Not Proven [...]
