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Tag Archive 'storytelling'

Four Ways The Holidays Will Help Your Business

Posted in SPURspectives, branding, community, consumer behavior, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, hub and spoke, investment, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, transformation, twitter, web on Dec 22nd, 2009

The familiarity of the holidays is upon us. It’s a time to spend with friends and family, a time to be reflective, a time to share. It’s also the end of the year for business owners and division managers — another time to spend being reflective and sharing with friends. We do it every year. [...]

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Storytelling for Business — The Campfire Principle

Posted in SPURspectives, Uncategorized, branding, community, consumer engagement, consumer perception, customer engagement, donor engagement, follower, leader, marketing, marketing innovation, social marketing, social media, social network, spur communications, tribes, twitter, web on Dec 8th, 2009

Did you ever go on a campout? Do you remember telling stories around the campfire? Could you tell one of those stories today? Believe it or not, most people can. That story that you heard once or twice as a child is a vivid memory that can be recalled and retold. That’s pretty powerful. So, [...]

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Why an Aversion to Conflict Creates Mediocre Brands

Posted in SPURspectives, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, imitation, leader, marketing, marketing innovation, non profit, nonprofit, social branding, social marketing, social media, spur communications, transformation on Sep 1st, 2009

Mom was wrong. Conflict is good. No, I‚m not giving you permission to hit your sister. We‚re talking about your brand. Conflict is the essential element in creating a compelling story about your brand. Without conflict, your brand is listless, drifting in a sea of mediocrity. Without conflict you lack focus. You can pay attention [...]

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Heroes and Villains: Inspirational Storytelling to Build Communities and Brands

Posted in SPURspectives, Uncategorized, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer relationship management, donor, donor engagement, follower, fundraising, leader, marketing, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, transformation, twitter, web on Aug 31st, 2009

What’s on your birthday list? What do you really need? If you are anything like me, the answer is, not much, which probably explains my necktie collection. Like most Americans, I don’t really want for very much on Maslow’s Hierarchy of Needs. My needs, or our needs, are becoming more immaterial each day. Now our [...]

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The Value of Storytelling in Business – Why the Arts Matter

Posted in SPURspectives, Uncategorized, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, imitation, individualized marketing, leader, marketing, marketing innovation, social branding, social marketing, social media, social network, spur communications, twitter on Jul 29th, 2009

Do you remember the last five presentations that you sat through? Did any of them include a Power Point deck filled with bullet points? Can you talk about them individually to any degree of detail? I can’t.
What I do remember are the really great presentations that I’ve seen — the one’s that captured my [...]

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