Posted in Uncategorized, banking, branding, community, consumer engagement, consumer generated content, consumer perception, customer interaction, follower, investment, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, transformation on Jun 16th, 2010
The BP oil spill in the Gulf of Mexico is an unprecedented tragedy. The extent of damage to the ecosystem, economy and lives of countless people is staggering. But it has also been enlightening. Our always on connectivity, social networks and the instantaneous spread of news by citizen journalists has shown this crisis to be [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer interaction, donor, donor engagement, follower, fundraising, leader, marketing, network, non profit, nonprofit, social marketing, social media, social network, spur communications, twitter on Feb 16th, 2010
I know of a small college that was just bumping along. It wasn’t getting bigger or smaller. It just existed — the poor stepchild of the big school down the road. Then the small school hired a new leader. The new leader was a dynamic fundraiser and high profile public figure. The school grew and [...]
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Posted in SPURspectives, Uncategorized, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, follower, leader, marketing, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, transformation, twitter on Dec 1st, 2009
I hate to say I told you so, but… Several weeks ago I wrote a blog post about transparency — telling your constituents what is going on, no matter how horrible you think the consequences may be, because they will invent something far worse on their own if you don’t tell them the truth. So, [...]
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