Joy: A New Brand Element?
Posted in branding, consumer engagement, consumer perception, customer engagement, customer interaction, kansas city, sprint on Oct 23rd, 2008
I got to use my other extended warranty recently ‹ I’ve bought two in my life. I wrote about the Apple warranty in a previous post, this one is for my Sprint cell phone. Now don’t run to another post just because I said Sprint. Poor Sprint. My hometown telco, struggling to survive. I love [...]
