Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, economic recession, follower, marketing, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Feb 3rd, 2010
Late last year I wrote a post wondering what would happen to social media as the economy recovers. Well, the pundits say that the economy is starting to recover and other pundits say that social media is changing. Twitter adoption is flattening out pretty quickly. My question to you is, why?
Have you personally changed your [...]
Read Full Post »
Posted in SPURspectives, Uncategorized, branding, community, consumer engagement, consumer generated content, customer engagement, customer interaction, donor engagement, follower, marketing, marketing innovation, network, nonprofit, personalized marketing, social branding, social marketing, social media, social network, spur communications, twitter, web on Nov 19th, 2009
A friend of mine said that the other day. He was giving a presentation on social media at the time. I was floored when he made a statement that he felt Twitter was killing the English language. He went on to say that was why he refused to use it. I was stunned. My friend [...]
Read Full Post »
Posted in SPURspectives, Uncategorized, customer engagement, customer interaction, customer relationship management, investment, kansas city, leader, marketing, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Aug 12th, 2009
Wayside is one of 6 finalists in a Twitter Fundraising event called Twestival. Click on the link below, then click on vote (choose all 3 votes if you like!) so we can get in the number one position. Whoever wins will be the recipient of all funds collected at an event (details tba by coordinators) [...]
Read Full Post »
Posted in branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, follower, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Jul 6th, 2009
Have you seen the TV ads for Bing? They’re really quite cleaver. One person poses a question to another and gets a rambling response of gibberish, riffing off the root of the original question. Obviously, it is intended to poke Google and Yahoo in the eye with the accusation that their search results are scrambled [...]
Read Full Post »
Posted in SPURspectives, community, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, follower, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, transformation on May 14th, 2009
The skeptics hope that Twitter will fail almost as much as Rush Limbaugh gloats of wanting the President of the United States to fail. Thankfully, most of us know a winner when we see one. So, what is it about that stream of 140 character tweets that we love so much? How can something so [...]
Read Full Post »
Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, fundraising, hub, hub and spoke, hubs, individualized marketing, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 29th, 2009
My first acting role was playing Walter Winchell in a 4th grade musical. I had no idea who Walter Winchell was — I was a 4th grader in the 1960s and Winchell was a radio gossip reporter during the 1930s – 50s. Even though my dad was a newspaper columnist and tried to explain it [...]
Read Full Post »
Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, insurance, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, one to one marketing, sprint on Apr 22nd, 2009
All of the money making hype about social media has a tendency to overwhelm one of its most powerful uses — customer service. Many of us have heard the stories about Comcast and their use of Twitter to manage customer issues. But there seems to be no end of the folks who aren’t sold on [...]
Read Full Post »
Posted in spur communications, twitter on Apr 1st, 2009
Kansas City Fox 4’s Sarah Clark recently talked with Spur’s Paul Miser about Twitter — the microblogging social media site. Check out this light-hearted look at Twitter that aired on Tuesday, March 31 on the 9 p.m. news.
View the entire article here: Twitter: Not Just for Geeks Anymore
SHARETHIS.addEntry({ title: “As Seen on TV”, url: “http://spurspectives.com/as-seen-on-tv/” [...]
Read Full Post »
A few high-performing nonprofits across the nation are embracing social media and tapping into its power to further their missions. They are using social media tools to connect with the communities they serve. They are attracting donations, volunteers, media coverage, and employees.
However, the majority of nonprofits seem to be taking a “wait and see” attitude [...]
Read Full Post »
There’s a small coastal village on Lake Erie in Vermillion, Ohio that is the best explanation I can find to answer the question: Why does social media matter? This takes a pretty big leap, so please indulge me for a few paragraphs.
This beautiful little village was built at the last turn of the century as [...]
Read Full Post »
