Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, fundraising, individualized marketing, investment, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications on Sep 14th, 2009
Aren’t annual reports beautiful documents? They’re the top of the food chain among printed business documents — lush, rich, and elegant. I recently saw one from a community benefit organization that had been entered in a design competition. It was gorgeous. It had beautiful paper, fantastic photography, the finest printing, and truly exceptional graphic design. [...]
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Just like you need the right person in your organization to be the point person for your social media efforts, you also need to put the right person in charge of your most valuable asset: your data.
In 8 Tips to Strengthen Your Database to Help Build a Stronger Donor Base, Amber Marks outlines some great [...]
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Saying thanks is always welcome and often overlooked. You don’t thank your Aunt Betty for her “generous contribution to your wardrobe.” You thank her for the beautiful cashmere sweater. You say why you love it. You tell her where you wore it and how many compliments you got. You might even send a picture. [...]
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The mailman dropped off today’s load at Spur Communications a little while ago. There in the heap was yet another “personalized” direct mail campaign. “Hi Dave,” proudly displayed on the face of the post card from a printer that I’ve never heard of before. The next piece of mail in the stack shouts, “Hi [...]
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