Comments on: The Fallacy of Brand Standards and Cookbooks http://spurspectives.com/the-fallacy-of-brand-standards-and-cookbooks/ Thoughts on the intersection of social media and 1:1 marketing Mon, 21 May 2012 16:07:08 +0000 http://wordpress.org/?v=2.5.1 By: Ed Maceyko http://spurspectives.com/the-fallacy-of-brand-standards-and-cookbooks/#comment-34369 Ed Maceyko Fri, 14 Oct 2011 17:53:02 +0000 http://spurspectives.com/?p=239#comment-34369 Hi David, After reading your entry, I felt better for a moment about considering less strict (but not loosie goosie) systems, much like the kitchen analogy and my own culinary method. In contrast your response to Andrew seems to disregard the potential effectiveness of a 'meter maid' system. Stay tuned for some hefty news regarding the brand at THE Ohio State University! Hi David,
After reading your entry, I felt better for a moment about considering less strict (but not loosie goosie) systems, much like the kitchen analogy and my own culinary method. In contrast your response to Andrew seems to disregard the potential effectiveness of a ‘meter maid’ system.
Stay tuned for some hefty news regarding the brand at THE Ohio State University!

]]> By: David Svet http://spurspectives.com/the-fallacy-of-brand-standards-and-cookbooks/#comment-11237 David Svet Wed, 08 Sep 2010 20:47:35 +0000 http://spurspectives.com/?p=239#comment-11237 Thanks Andrew. Yes, the difference between a cop and a judge is a great analogy. Some of the systems I've seen lately seem more like a meter maid than a cop! It makes me wonder how some of these folks get the work in the first place and who in the world is approving it? Thanks Andrew. Yes, the difference between a cop and a judge is a great analogy. Some of the systems I’ve seen lately seem more like a meter maid than a cop! It makes me wonder how some of these folks get the work in the first place and who in the world is approving it?

]]> By: Andrew Billmann http://spurspectives.com/the-fallacy-of-brand-standards-and-cookbooks/#comment-11235 Andrew Billmann Wed, 08 Sep 2010 20:09:01 +0000 http://spurspectives.com/?p=239#comment-11235 Hi David, I just stumbled upon your post in an effort to find some support for my diminishing opinion of branding as the be-all, end-all in marketing. I maintain that it's a simplistic approach that, when played out to its logical conclusion, is ultimately quite self-destructive. The real pros in marketing and creative execution are way beyond branding's "If A, then B" methodology. It's like the difference between a cop and a judge. Thank you for a well-written argument and a perfect analogy. Hi David,

I just stumbled upon your post in an effort to find some support for my diminishing opinion of branding as the be-all, end-all in marketing. I maintain that it’s a simplistic approach that, when played out to its logical conclusion, is ultimately quite self-destructive. The real pros in marketing and creative execution are way beyond branding’s “If A, then B” methodology. It’s like the difference between a cop and a judge.

Thank you for a well-written argument and a perfect analogy.

]]>