Comments on: The Most Important Tool in Social Media Monitoring http://spurspectives.com/the-most-important-tool-in-social-media-monitoring/ Thoughts on the intersection of social media and 1:1 marketing Wed, 08 Sep 2010 20:34:54 +0000 http://wordpress.org/?v=2.5.1 By: Tobin Truog http://spurspectives.com/the-most-important-tool-in-social-media-monitoring/#comment-7458 Tobin Truog Fri, 05 Feb 2010 20:14:58 +0000 http://spurspectives.com/?p=190#comment-7458 Dave, As always, I like your post. You make great points about interaction. I phrase it that you have to participate online...but the big deal is engagement. We still have to connect with a person. You still have to find a potential customer who is dealing with a problem, issue or challenge. Sure, I include "Online Monitoring" as a part of what I do. But the monitoring thing takes different shapes and sizes. Thanks! Dave,

As always, I like your post. You make great points about interaction. I phrase it that you have to participate online…but the big deal is engagement. We still have to connect with a person. You still have to find a potential customer who is dealing with a problem, issue or challenge.

Sure, I include “Online Monitoring” as a part of what I do. But the monitoring thing takes different shapes and sizes.

Thanks!

]]> By: Frank Days http://spurspectives.com/the-most-important-tool-in-social-media-monitoring/#comment-7457 Frank Days Fri, 05 Feb 2010 20:06:36 +0000 http://spurspectives.com/?p=190#comment-7457 Totally agree. All of the tools require a great deal of configuration and more importantly thought human analysis to make sense of things. Totally agree. All of the tools require a great deal of configuration and more importantly thought human analysis to make sense of things.

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