Comments on: Time Is On My Side, Yes It Is, Still. http://spurspectives.com/time-is-on-my-side-yes-it-is-still/ Thoughts on the intersection of social media and 1:1 marketing Mon, 21 May 2012 16:27:23 +0000 http://wordpress.org/?v=2.5.1 By: David Svet http://spurspectives.com/time-is-on-my-side-yes-it-is-still/#comment-4673 David Svet Wed, 08 Jul 2009 20:39:40 +0000 http://spurspectives.com/?p=117#comment-4673 Neil, I think your hunch about your discovery is correct. There's quite a bit of documented research about the differences between the generations that could be used to support your observations. Between the differences between generations and the post nest renaissance I think you have an answer to your sales trends. I wonder what will happen with Gen-X as they become empty nesters? Neil,
I think your hunch about your discovery is correct. There’s quite a bit of documented research about the differences between the generations that could be used to support your observations. Between the differences between generations and the post nest renaissance I think you have an answer to your sales trends. I wonder what will happen with Gen-X as they become empty nesters?

]]> By: Neil Carr http://spurspectives.com/time-is-on-my-side-yes-it-is-still/#comment-4669 Neil Carr Wed, 08 Jul 2009 19:46:53 +0000 http://spurspectives.com/?p=117#comment-4669 Though we can't prove it, we've got plenty of anecdotal evidence to suggests that boomers experience a rennaisance of sorts after they go empty nest. Dormant interests in food, art, design, architecture, fashion..... they seem to come to the surface. We're in the business of selling style for events. In the case of charity or corporate events, I've found that I can't sell to a 40 something to save my life, but I can sell to a 50 or 60 something without problem. I don't believe that they are just giving a kid a break out of paternal/maternal instinct. They seem to have a genuine interest in the stuff we're selling. They are perhaps more "with it" than their 40 year old counterparts. Since recognizing this, I've been paying more attention and gathering evidence. I find it interesting that a product could exists that appeals to two generations, but skips the one sandwiched in the middle. Though we can’t prove it, we’ve got plenty of anecdotal evidence to suggests that boomers experience a rennaisance of sorts after they go empty nest. Dormant interests in food, art, design, architecture, fashion….. they seem to come to the surface. We’re in the business of selling style for events. In the case of charity or corporate events, I’ve found that I can’t sell to a 40 something to save my life, but I can sell to a 50 or 60 something without problem. I don’t believe that they are just giving a kid a break out of paternal/maternal instinct. They seem to have a genuine interest in the stuff we’re selling. They are perhaps more “with it” than their 40 year old counterparts. Since recognizing this, I’ve been paying more attention and gathering evidence. I find it interesting that a product could exists that appeals to two generations, but skips the one sandwiched in the middle.

]]> By: David Svet http://spurspectives.com/time-is-on-my-side-yes-it-is-still/#comment-4660 David Svet Wed, 08 Jul 2009 15:04:56 +0000 http://spurspectives.com/?p=117#comment-4660 I couldn't agree more, Autom. Wouldn't it be a wonderful world if this is actually the confluence of ideas, technology, economics, and opportunity at a point in time that can foster real change? I am more hopeful and energized than ever. Thanks! David I couldn’t agree more, Autom. Wouldn’t it be a wonderful world if this is actually the confluence of ideas, technology, economics, and opportunity at a point in time that can foster real change? I am more hopeful and energized than ever.

Thanks! David

]]> By: Autom http://spurspectives.com/time-is-on-my-side-yes-it-is-still/#comment-4658 Autom Wed, 08 Jul 2009 14:58:11 +0000 http://spurspectives.com/?p=117#comment-4658 "If we are smart, we can capitalize on this moment in time to get people to stop licking their economic wounds and volunteer. Get people engaged. We have the time and energy. The economy will recover. When it does, those who are engaged will likely follow up with giving." Dave, you are indeed in a unique position to maximize this potential and bring forward a viable value proposition. It would be interesting to see the North American demographic on empty nesters and determine whether or not social media can somehow effect a tangible level of engagement, enough to really witness the collaborative efforts seen in thriving communities. Onwards and upwards! Autom “If we are smart, we can capitalize on this moment in time to get people to stop licking their economic wounds and volunteer. Get people engaged. We have the time and energy. The economy will recover. When it does, those who are engaged will likely follow up with giving.”
Dave, you are indeed in a unique position to maximize this potential and bring forward a viable value proposition. It would be interesting to see the North American demographic on empty nesters and determine whether or not social media can somehow effect a tangible level of engagement, enough to really witness the collaborative efforts seen in thriving communities.
Onwards and upwards! Autom

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