Comments on: Where are your donors in the fundraising food chain? http://spurspectives.com/where-are-your-donors-in-the-fundraising-food-chain/ Thoughts on the intersection of social media and 1:1 marketing Mon, 21 May 2012 16:54:50 +0000 http://wordpress.org/?v=2.5.1 By: mikeyames http://spurspectives.com/where-are-your-donors-in-the-fundraising-food-chain/#comment-1414 mikeyames Wed, 25 Mar 2009 18:34:08 +0000 http://spurspectives.com/?p=93#comment-1414 This is great, thanks for bringing it up. I would add that combining an overlay of wealth data with this kind of behavioral data is a powerful way to structure a follow up program. I have also seen good success when organizations have a way to capture and use the data that comes with a communication campaign. Track open and readthrough rates of email communication. Track open and click through rates of Personal URL mailers. Planned and Major giving has an application through a product called planned gift prospector - http://www.pgprospector.com/ This is great, thanks for bringing it up.
I would add that combining an overlay of wealth data with this kind of behavioral data is a powerful way to structure a follow up program.

I have also seen good success when organizations have a way to capture and use the data that comes with a communication campaign.
Track open and readthrough rates of email communication.
Track open and click through rates of Personal URL mailers.
Planned and Major giving has an application through a product called planned gift prospector - http://www.pgprospector.com/

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