Great post … Again!

Here’s my take on an exclusivity twist.

You can generate “exclusive” feel - while in fact being inclusive. Here’s how I’ve done that before:
I worked at a hugely popular alternative rock radio station in Atlanta for a few years. We started a “freeloader” customer reward program. It was inclusive - anyone could fill out a quick form, give it to us, and you’re in. Then, each month the sales team sold freeloader deals - announced on the station, website, and in the magazine I ran. Sounds inclusive, right?

We branded and “used” it as an exclusive set up. Make people feel like they have the inside scoop, like they are the only one’s who get that info. We consciously built a club and pumped it up as unique. In reality, those programs have been around for decades.

I see some companies doing that - but there is absolutely no hurdle to receiving a deal via a tweet - all you have to do is follow me…that’s not a relationship. Give me a slightly larger hurdle, and make it something I am really passionate about, like music in my example above, and then I will treasure it.