Comments on: Why Financial Advisors Need Social Media http://spurspectives.com/why-financial-advisors-need-social-media/ Thoughts on the intersection of social media and 1:1 marketing Mon, 21 May 2012 17:07:25 +0000 http://wordpress.org/?v=2.5.1 By: jasonb http://spurspectives.com/why-financial-advisors-need-social-media/#comment-11660 jasonb Wed, 29 Sep 2010 18:00:59 +0000 http://spurspectives.com/?p=215#comment-11660 Great Article David, Integrating social media into marketing is vital for financial advisers as advertising shifts more online and mobile. Its interesting to see social media being integrated into the structures of financial groups. Smaller firms can adapt but I have some friends at the larger firms who have problems with the centralized compliance. Similar to your article on personal branding, these companies build up their brand and want to manage the hell out of it, which, if you have lasting customers comes with those financial advisors who interact with them day to day. But if you have allot of employee churn or are selling products, not services, managing that brand is important. Best, J Great Article David,
Integrating social media into marketing is vital for financial advisers as advertising shifts more online and mobile.

Its interesting to see social media being integrated into the structures of financial groups. Smaller firms can adapt but I have some friends at the larger firms who have problems with the centralized compliance.

Similar to your article on personal branding, these companies build up their brand and want to manage the hell out of it, which, if you have lasting customers comes with those financial advisors who interact with them day to day. But if you have allot of employee churn or are selling products, not services, managing that brand is important.

Best,
J

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