http://spurspectives.com/you-still-can%e2%80%99t-cross-a-chasm-in-two-small-steps/ Thoughts on the intersection of social media and 1:1 marketing Sun, 14 Mar 2010 02:55:20 +0000 http://wordpress.org/?v=2.5.1 http://spurspectives.com/you-still-can%e2%80%99t-cross-a-chasm-in-two-small-steps/#comment-97 Wayne Everett Wed, 17 Dec 2008 20:29:51 +0000 http://spurspectives.com/?p=58#comment-97 Dave, enjoyed the article. I think this can often apply to consumer products as well. I've seen consumer voice and data features and hardware (CPE) that are going up the early adopters phase, only to peak there. I think it's usually because the product is expected to be more mainstream, when it was really a niche product all the time. Or, some would argue, it's before it's time. But, either way, the products are niche when introduced, which means they don't meet business case expectations where larger volume was required to make the product profitable. Thanks, again. Wayne Dave, enjoyed the article. I think this can often apply to consumer products as well. I’ve seen consumer voice and data features and hardware (CPE) that are going up the early adopters phase, only to peak there. I think it’s usually because the product is expected to be more mainstream, when it was really a niche product all the time. Or, some would argue, it’s before it’s time. But, either way, the products are niche when introduced, which means they don’t meet business case expectations where larger volume was required to make the product profitable. Thanks, again. Wayne

]]> http://spurspectives.com/you-still-can%e2%80%99t-cross-a-chasm-in-two-small-steps/#comment-76 Amy Southerland Wed, 03 Dec 2008 14:31:28 +0000 http://spurspectives.com/?p=58#comment-76 You're right -- the rise of social media continually reminds me of the early days of the Internet. I remember very vividly staring at Yahoo!, circa 1994, when it was a one-page list of a couple hundred links (on my 56K modem using Mosaic...). Some part of my brain understood what I was watching unfold...but not enough to, oh, I don't know...buy a bunch of great domain names? These days, I have a similar feeling about the way social networking is "growing up" in front of my eyes. In any case, I agree: People need to jump in and explore. Since joining Twitter just a week ago and seeing how it really works, I've been emailing people I know in various fields -- including several nonprofit leaders -- urging them to get on Twitter (at the very least, to grab the usernames they might want to use) because I can see the potential value for what they do. One nonprofit executive responded that her marketing firm is looking into social media -- and I wanted to e-scream back: don't look into it, just jump in and do it!! (with Twitter, in particular, you can be in the fast lane immediately...connecting with colleagues, sharing news, linking to your website, following experts who will tell you more about how to make social networking tools work for you...). But it's hard to overcome that think-about-it attitude...even with people who are generally forward-thinking. You’re right — the rise of social media continually reminds me of the early days of the Internet. I remember very vividly staring at Yahoo!, circa 1994, when it was a one-page list of a couple hundred links (on my 56K modem using Mosaic…). Some part of my brain understood what I was watching unfold…but not enough to, oh, I don’t know…buy a bunch of great domain names? These days, I have a similar feeling about the way social networking is “growing up” in front of my eyes. In any case, I agree: People need to jump in and explore. Since joining Twitter just a week ago and seeing how it really works, I’ve been emailing people I know in various fields — including several nonprofit leaders — urging them to get on Twitter (at the very least, to grab the usernames they might want to use) because I can see the potential value for what they do. One nonprofit executive responded that her marketing firm is looking into social media — and I wanted to e-scream back: don’t look into it, just jump in and do it!! (with Twitter, in particular, you can be in the fast lane immediately…connecting with colleagues, sharing news, linking to your website, following experts who will tell you more about how to make social networking tools work for you…). But it’s hard to overcome that think-about-it attitude…even with people who are generally forward-thinking.

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